Article by Article Expert
Although search engine optimization is a process of several of steps, techniques and tricks, what majorly form the basis of most of its practices are the seed keywords. Every website, in accordance with its theme and current market competition, select keywords that further help in devising the SEO services for the same. The prime concern is to research highly targeted keyword phrases that are in complete sync with the content provided on the website.
No set of SEO services or methodology can be framed and implemented without the help of keyword and this is why, be it an efficient search engine marketing program of any other internet marketing technique, the first thing that it requires is the very refined list of keywords that primarily relate to the content available on the website. Always remember the fact that the search engine rank individual page but the whole website. Each page is ranked for particular keywords and hence, it is important to spend time in researching the keywords properly.
Important tips for your keyword research process
* Using Google Analytics: Set up Google analytics on your website and avail a list of keywords that attract the highest amount of traffic. Post this exercise, try to hit on each keyword into your keyword research tool and generate an ingenious list of keywords that can be further trimmed down to gain the most beneficial ones.
* The search for Industry Buzz Terms: Latest industry buzz terms should also be a part of your keywords. Find the most recent industry buzz terms and try to target on your website as well. As per your industry, you can actually find out a number of popular industries related keywords that can help you generate a very decent amount of traffic for your website.
* SEO Keyword Research Tools: Today, a number of tools are available that ensure to deliver you the most refined list of keywords. However, picking the one that is most reliable and efficient is definitely your responsibility. Conduct good market research and bring home a tool that actually does its job appropriately. Use of free keyword research tools is not recommended since most of them do not provide accurate search data. Any company providing genuine SEO services would not use tools available for free for this purpose.
* The game of singular and plural: Ensure to carry out research for terms using singular and plural forms of your chosen keywords. In many cases, the significant difference in search volume has been observed. Therefore, make sure that you use this trick completely while conducting your keyword research.
* The heat of Competition: Are your competitive websites well optimized? Obviously, it is important and permissible to closely analyze your competitors’ website and evaluate the Meta information and content to identify their most prominent keywords. However, copying these Meta tags and content is definitely not tolerable.
* Long Tail Keywords are Okay: While conducting keyword research do not hesitate to make use of long tail keywords that lack a remarkable amount of search volume. As per the conventional trends, most of us wish to run after the short high search volume keywords and simply overlook the long tail is not the right approach. But interestingly, it needs to be focused that everyone in the industry is targeting those and hence, a few efforts for the long tail keywords can bring some good quality traffic fairly quickly.
Related Keyword Research Articles