Article by Ombladon Ghita
Search Engine Optimization Philosophy
This is arguably probably the most critical factor when deciding which company to work with to improve your web business or brand identity. Employing a search engine marketing or placement company that only utilizes ethical search engine optimization techniques or “white hat” methods will make sure that you minimize the danger of being dropped, removed, penalized, deleted, or banished from the search engines. Nobody enjoys getting out of bed glassy eyed to the unfortunate reality of being “Google sacked” for breaking or bending the search engines’ implicit rules or explicit terms of service.
Seo Methodology / Specific Expertise
Can your expert SEO Company only optimize static websites constructed in basic HTML? An upstanding SEO company will have experience dealing with websites in all the common programming languages and technologies, PHP, ASP, ASPX, HTML, Cold Fusion, Flash etc.
Does your Search engine optimization company have experience optimizing both static and dynamic websites? Can your SEO Company optimize using various e-commerce packages and interfaces for example Monster Commerce, Yahoo Stores, OS Commerce, Storefront.net, Volusion?
Depth Of Optimization / Piecemeal Services
The standard seo companies around don’t actually perform search engine optimization at all- they are merely submission services which either manually or automatically submit your site to numerous search engines like google or directories. Submission companies are typically very inexpensive since no actual coding, linking, or content development takes place in your actual website. Typical pricing runs around $ 19.95 to $ 399 per month of these submission type services.
A mid level optimization company gets their hands more firmly on the marketing handle by editing code, analyzing keywords, building links, and adjusting / writing fresh content for the site. They also may perform a pinch of off-site optimization, for example press announcements, article submissions, and blog writing. Typically, firms of the middle level range charge between $ 399 and $ 850 per month.
The highest level search engine placement firm performs the duties described for mid level optimization companies, but additionally is responsible for conversion tracking and analysis. The emphasis on off-site optimization can also be much greater and time intensive. Which means that high level optimization firms are essentially accountable for discovering what is working and what is no longer working throughout the entire customer experience – from initial sort through conversion. More time per month does mean a greater fee that search engine firms must charge to cover their costs. The typical pricing range for these firms’ are $ 850.00 all the way as much as $ 10,000 per month, but on average, you will be looking at fees over the $ 1,000 a month range.
A piecemeal marketing company is one which treats various parts of the optimization campaign separate entities. For instance, an optimization company may charge distinct fees just for “linking” or “content construction.” This piecemeal approach can be detrimental. Successful optimization may be the synergy of multiple efforts on multiple fronts, sometimes simultaneous, and sometimes in succession. Piecing together different factors of the optimization campaign typically reaps poorer results than a comprehensive strategy.
System Of Evaluation / Reporting
The majority of seo companies cringe at the idea of empowering their clients to judge their work. An ethical search engine optimization company does the opposite. There are four tools we recommend using together to evaluate a search engine optimization company’s work / performance.
1. Real Time Statistics / Conversion Analysis Software
Being able to see traffic gains and conversions instantly could be an useful window in evaluating the way your SEO Firm has been doing. To be able to see who is visiting your website, from what search engines they’re originating from, and also the exact keyword used inside the search totally an essential tool.
2. Positioning or Visibility Reports
Being emailed bi-weekly positioning reports around the specific keywords that you are interested in ranking highly for could be incredibly useful. A visibility percentage, the percentage of people who have found you for keywords that are important for your company – around the Major Search Engines – Google, Yahoo, AOL, and MSN is also important. Make certain your firm doesn’t overdue the automated search engine queries however, the search engines may think about this spamming their databases.
3. Alexa Rating:
You can download the Alexa Toolbar at this time from alexa.com. This gives a solid summary of the overall traffic trend during the last 3 months for your website in comparison with other existing sites. If you have a fresh website, odds are you will not even have an alexa rating or visible data at all. The alexa rating also teaches you, in general terms, how your website stacks up- traffic wise- in comparison to your competitors or industry affiliates. The low your alexa rating the greater traffic your site is generating when compared to other sites in the alexa universe. Please note, if your site comes with an alexa rating of “1″ this doesn’t mean you are the favorite site around the internet- it probably means you are operating a Yahoo Store- when this occurs, it’s identifying Yahoo’s overall traffic, and not your individual site. An over-all tool such as this can give you a fast overall impression of traffic growth and trends. Be careful though, the numbers are generalities (like the television Nielsen Ratings) and not absolute figures.
4. Google PageRank
You are able to download the Google Toolbar right now by going to google.toolbar.com. Click on the options tab and appearance off the “display PageRank” measure. You will be able to determine how Google is rating the importance of your site on a scale of 0-10. Being an optimization company proceeds together with your campaign you can check periodically to see the way the number is increasing. The typical website might visit a PageRank increase of one to 2 points over the course of an optimization campaign. Keep in mind that it is simpler to improve your PageRank at the lower ends of the spectrum. While you approach higher PageRanks it becomes harder for the rating to balloon.
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