1) Know your audience.
I’ve worked with realtors in the past who want to rank #1 for the keyword “MLS”. There’s a slight problem with that term; it’s real estate jargon that targets (speaks to) realtors, not to prospective “buyers” or “sellers”.
2) Target behavior, not common sales lingo.
Staying with the example of realtors, with so much competition out there for certain keywords, like “sell my home” or “buy a home”, it’s far better to target phrases, like “what’s the cost of living in …” or “what’s the quality of life in …” . First these terms have a much higher window of opportunity (lower competition, large volume of search), and second, they target people who are considering a move to an area (the very people looking to “buy a home”).
3) Stop guessing and get professional help.
One of the obvious, but often overlooked, ways to choose keywords is to analyze which words prospects use. Google’s free keyword tool works great for finding volumes of searches, and an indication of competition, but it does not provide a way for one to discern internet search behavior, what niche phrases exist, and the unique ways to capture “low hanging fruit” (search terms with very low competition). There are some good tools out there that cost, but they generally come with a steep learning curve to master them; where’s your time and money best spent?
How do you implement keyword research conclusion.
If you understand the value of internet marketing, but are frustrated that you aren’t generating business, try these strategies. Soon you’ll find a treasure of exploitable phrases that your competition doesn’t know exist.