Find New Keywords: Simplifying Keyword Research

Posted by Karen Semyan

In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign.

First, the basics.

You’ll discover the Find New Keywords feature in a tab under your Manage Keywords section. (This feature requires that you connect your campaign to Google Analytics, so if you’re not connected to GA, you’ll find instructions on how to do this on the Find New Keywords tab.)

New navigation for brand rules and find new keywords features

But wait, where did the Manage Brand Rules page go?!  We’ve moved your brand rules page into a tab under Manage Keywords, as well, so you can easily move among these sections as you manage your keywords.

Now, on to the hunt for new keywords!

1. View the top 200 keywords sending you traffic that you’re not currently tracking.

Find New Keywords tab

Why stop at 200? We want to make it easier for you to add the keywords that may be most interesting to track because they are branded terms or common words heavily associated by searchers with your site. After that, you can go straight to GA to manually grab more terms. If we see high demand for showing more keywords, we’ll consider showing more terms in the future (so let us know what you think!).

2. Decide which keywords are candidates for tracking.
We show you a number of factors:

  • Keyword's position or "rank" in your current list of 200 keywords sending you organic search traffic.
  • Keyword’s traffic from the last week and last four weeks.
  • Branded vs, non-branded keyword filters, based on your brand rules.
  • Quick access to a full keyword analysis for keyword difficulty and full SERP analysis.

3. Add keywords of interest to your managed keywords list.
With some information in hand about the keyword’s relationship to your brand, traffic, difficulty, and SERP analysis details, you’re on your way to finding some keywords of interest to track.

One thing to note: If you are tracking all 200 (which we don’t necessarily recommend–please make your choices carefully), you’ll see a message telling you to check later for new keywords that have moved up the list.

We’d love to know what you think of the feature, so let us know! Leave a comment right here, e-mail, or share a feature suggestion in our feature request forum. Happy keyword finding!

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SEOmoz Daily SEO Blog

Want Guest Post Links? Find Them Via Twitter [TOOL]

Posted by Ethan Lyon

For a long time I’ve been pulling an RSS feed from Twitter for the query: “guest post” OR “guest author” [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs — most of which were the same URL being tweeted. Then, I'd record the best guest post opportunities, reach out to bloggers, publish a guest post and get links. It was a great strategy and resulted in a lot of guest post links.

Although having an RSS feed was a bit more efficient than performing a Twitter search every day, it was boring, time consuming and I just really didn’t like doing it. Things you don’t like, don’t last.

So, I made a tool that does all the heavy lifting. This tool pulls the same RSS feed that I had in my Google Reader into Google Docs, finds all of the URLs, enlarges them, eliminates duplicates based on domain, and presents them in a nice package.

Because it has helped me tremendously, I thought it could also help out other agency SEOs and small business marketers / owners.

How to use it

1. Go to

2. Make a copy of the sheet.

3. Type a one word topic that most describes your client / niche in cell B1.

You’ve likely chosen a topic too narrow if you’re seeing an error.

4. You’ll notice a bunch of links populating cell A2. Wait five seconds (I know, tough, right?) and they will change into unique URLs.

5. Copy 5-6 URLs:

6. Paste them into Ontolo’s Link Reviewer:

7. Click “Review URLs” and watch all of the URLs open in new tabs in your browser:

8. When you find a viable linking opportunity, paste the URL in column D:

9. Because no one expects you to remember all of the linking prospects in column D, it will tell you if there’s a duplicate in column F:

10. Now, add your link prospect’s contact info in column G.

11. Go to your calendar, create an event about an hour after you wake up that says, “Find Guest Posts Via Twitter” and add this link: in the event. Set it to repeat every Monday, Wednesday and Friday.

12. Lastly, perform outreach. Use John Doherty's Twitter outreach article as a base and start building links!

Parting Remarks

Because the guest post opportunities are curated by Twitter users, it could pick up posts that might not explicitly say guest post in the title or even in the body of the article, yet be a guest post. So it should help you uncover some gems that you might not find via Google.

Next Versions

In next versions, expect to see Google Blog Search, multiple queries and URL analysis. That’s what I had in mind but I’d love to hear what you would like to see in the next version of this tool.

Thanks for taking the time to read this post / watch the video and hopefully you can benefit as much as I have. Looking forward to your thoughts!

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Find the Right Copywriter for your Industry

Article by Nishtha Shukla Anand

Have you been hunting for an SEO Copywriter who gives you good copy at the first instance? It seems quite a bit of a challenge. Agreed, a lot of SEO copywriters are there only to spin content that one can make nothing of. The brighter side is that not all of them do that.

SEO Copywriting has become a little bit of a game for the better breed of copywriters. You want to include all relevant keywords and yet, you want to write a compelling copy. For anyone who loves to writer, its an excellent jigsaw that works wonders for another

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