Learn This In Detail Before Accepting Any Search Engine Marketing Services

Article by Wendy Maxwell

Search engine marketing is the procedure of enhancing visibility and option of a website on the net. This procedure is carried out in a variety of kinds of editing contents and HTML in relation to keywords and search attempts of online users.

A highly effective technique used to perform seo is search engine marketing techniques services. Search engine marketing services are online marketing techniques specifically targeted at promoting websites with the motive of increasing visibility.

Organizations spend large budgets on search engine marketing techniques services. It’s recorded that North American advertisers spent US$ 13.5 billion on search engine marketing tactics services in 2008. It is also stated that search engine marketing services are growing rapidly than any other sort of online advertising or traditional advertising.

Search engine marketing services involves complex technology. Thus an intermediary referred to as?search marketing agency? has emerged. Certain organizations discover the technology too complex to spotlight. Therefore they prefer employing a selection of counting on an authorized for search engine marketing tactics services in order that they could give attention to their core competencies.

There are numerous organization offering search engine marketing techniques services. All of these organizations provide websites to offer an understanding with the kinds of services they supply together with plenty of other useful information. As all services, search engine marketing services also involve certain costs. Some companies charge per search engine marketing techniques service while some others charge lump sums.

Many strategies are followed under search engine marketing techniques services. One particular strategy is identifying appropriate keywords. This job is identified to become the main step since keywords play a considerable role searching engine optimization. Identifying the relevant keywords will even aid in accelerated profits by identifying less competitive markets to compete in. Moreover companies offering search engine marketing tactics services maintain detailed on page and off page website positioning analysis reports. Such reports place a concept of the clients? competitors? details that will assist the client in identifying strengths and weaknesses to pay attention to.

Search engine marketing tactics services also involve monitoring services. Once relevant keywords are identified and made use of, they should constantly be monitored to make sure that the most effective customers are targeted. This will guarantee that the finances utilized on search engine marketing services make high returns. Moreover constant monitoring of traffic and also the number of converts, will deliver an idea of the potency of the service. A top number of converts will mean that search engine marketing techniques is completed effectively and the other way round.

Therefore if an organization wishes to hire search engine marketing techniques services, by means of an knowledge of the organizations core competencies, costs, financial and non financial benefits as well as other details will guarantee that the company reaches its desired results.

Basic SEO tips are online marketing techniques specifically directed at promoting websites with the motive of increasing visibility. On the other hand, it will let you make money online eventually.










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What Community Builders Can Learn From Research

Posted by thogenhaven

Two weeks ago, Tom Critchlow suggested that we work to close the gap between inbound marketing and content marketing communities. It's time to build bridges again, this time between inbound marketing and research. In this post, you'll find research on participation patterns, how to spot high-value users, seeding content in a new community, how to bring new life to old content, and a little bit of gamification.

Some research is already being shared with the inbound community. Bill Slawski from SEO By The Sea does a great job reading and condensing patents from the search industry. But there is so much more research waiting to be tapped.

I am currently in a PhD program and therefore attend academic conferences. They are different to MozCon, SearchLove, SMX, Blueglass and the other conferences we all usually go to. And different means different perspectives. Last week at CSCW, 160 researchers from private companies and universities presented a paper. Topics include social media analysis, collaboration, gamification, incentives, recommender algorithms and online communities. For better or worse, I did not attend 160 presentations. So this will be a very limited summary, focusing on online communities.

Why Should You Care?

Universities and private companies like IBM, Microsoft and Google do some legit research. Being familiar with this research is a competitive advantage and will help generate new ideas.

In this post I focus primarily on community building. At SearchLove last year, Rand had a slide stating a 34% growth in 4 months, primarily from Q+A, YouMoz, the blog and user profiles. Add to this that community members are some of the best link builders you'll ever find. Getting community right is a huge win.


 

Who Participates In Online Communities?

Previous research offers two perspectives on participation patterns in online communities:

  1. Some people contribute, and others do not. It is an inherent, personal trait like hair color.
  2. Lurking is a development stage toward being an active member. All people potentially contribute, after the learning/socialization phase: users lurk for a while before participating.

Michael Muller from IBM presented fascinating research on a study on 8,711 online communities covering diverse topics with 224,232 unique users. The insight of the research shows a completely different pattern than the conventional wisdom above: 84 % of those users who participate in one or more community, lurk in others. However, the majority of members' lifetime contributions are in the beginning on their membership. Thus, many users start off contributing like mad, then stop. This means retention is key.

(Graph is printed in Muller, 2012. See references in the bottom of this post).

Design implications: Do whatever you can to grasp new members. There are many ways to do this: Make sure they get encouraging feedback to their initial comments/contributions. Assign them a mentor. Send them nice emails. Reach out to them on social media.

Spotting Talent

Despite the overall participation trend identified by Michael Muller, some people are more likely to contribute more to new communities than others. In fact, only few people end up participating in the first place. Google+ VP Bradley Horowitz once wrote about 90-9-1 principle, describing how 1% of community members are creators, 9% are synthesizers, and the remaining 90% are users/lurkers who do not directly add anything to the community.

Rosta Farzan and colleague from Carnegie Mellon University and University of Minnesota developed an algorithm to identify potential high-contributing members. The algorithm uses the following metrics to spot a potential high value member.

  • Quality
  • Motivation (quantity, frequency, and commitment)
  • Ability (knowledge, trustworthiness, and politeness and clarits)

Those identified as potential high-contributing members participated 10 times more actively than those not classified.

Design implications: sometimes the gold is right in front of us, but without our knowing. Identifying high potential members early on can help us reach out and retain these creators.

Starting A New Community

In inbound marketing, one often hears the advice: go build a community. Yes, we'd all love to have flourishing communities, right? But how to get critical mass? One solution often used is seeding a site with (third party) content. This is supposed to show that the community is lively and thereby encourage users to contribute. Jacob Solomon and Rick Wash from Michigan State University tried this form of bootstrapping when starting a new wiki.

The results show that users contribute more when they are given a blank page, than they do when they see a seeded page. This makes sense, as there is more work to do on a blank page. However, contributions made on a blank page tend to be unstructured. If the users see a page with some content (e.g. headers, text chunks, objective content, opinionated content etc.), they tend to contribute content similar to the seeded content.

Design implication: If you want users to create a special kind of focused content (e.g. replies of a certain length or with a special focus), seeding can be good. The bad news: seeding content is not a shortcut to start a community as it might actually reduce contributions. Two weeks ago, Rand and Dharmesh launched Inbound. When the site was launched, it was already seeded with many good articles. According to this paper, this seeding reduced contributions, but made them more focused on the kind of articles Rand and Dharmesh want. Sounds plausible.

New Life To Old Content

This one might require a bit engineering power. But it is really neat. Aditya Pal and colleagues from University of Minnesota created an algorithm to detect expired content on a Q&A site. The algorithm uses metrics such as

  • TF/IDF
  • Reference to a specific time (e.g. date, month)
  • Fixed vs relative time reference (ago, after, before, today, tomorrow)
  • Reference a date in past
  • Tense of the question

Design implications: Such algorithms are not only useful on Q&A sites. On enterprise websites, it can be used to flag content that ought to be updated, removed, rel=canonicalized or 301 redirected to new content. This creates better and fresher content on websites, as well as help avoiding old and irrelevant pages rank in Google. It can also help scale some of Cyrus Shepard's advices on fresh content, and help you rank for QDF keywords.

(This illustration is made by Dawn Shepard for Cyrus' post mentioned above)

Gamification Over?

Gamification has been a hot topic in the last couple of years. For many websites, the question is no longer if gamification systems should be implemented, but if it should be kept. Jennifer Thom and collaborators from IBM studied the removal of gamification points from IBM's internal social network. The researchers found that removing the points system made users contribute significantly less than before.

Design implications: You might (also) be tired of hearing about gamification. But it kinda works… So you might want to take a look at these gamification slides from Richard Baxter:

Curious for more?

The ACM Library is very good. In fact, so good that Matt Cutts blogs about it. To access the articles, you might have to go to a library or a university. But many researchers are happy to share their research, and link to it directly to their own work from their personal websites (The authors have the rights to share their own articles for free). So a little Googling can usually provide the article.

References

Michael Muller (2012): Lurking as Personal Trait or Situational Disposition? Lurking and Contributing in Enterprise Social Media. Proceeding to CSCW 2012

Aditya Pal, James Margatan, Joseph Konstan (2012): Question Temporality: Identification and Uses. Proceeding to CSCW 2012

Jacob Solomon, Rick Wash (2012); Bootstrapping wikis: Developing critical mass in a fledgling community by seeding content. Proceeding to CSCW 2012

Rosta Farzan, Robert Kraut, Aditya Pal, Joseph Konstan (2012): Socializing volunteers in an online community: A field experiment. Proceeding to CSCW 2012

Jennifer Thom, David Millen, Joan DiMicco (2012): Removing Gamification from an Enterprise SNS. Proceeding to CSCW 2012

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SEOmoz Daily SEO Blog

Lesson that SEO should Learn from Google’s Reasoning for Keyword Meta Tag Disposal

Article by Kiran Bista

Keyword Meta Tag and its optimization has always been a major subject of SEO and if you still Google on these keywords; you are likely to find hundreds of articles written on its importance and tip to optimize for better ranking in search results. But, a video released on September 2009 changed the entire perception of search engine optimizers around the world and Keyword Meta Tag became nothing but a junk for some SEO and for some; a hope of better optimization.

In the video of September 2009 Matt Cutts answers one of the emails of SEO audience and declares that Google doesnt use Keyword Meta tag for ranking web results, although they use it for Google search appliance so that searchers can specify the return results to match with Meta tag but not for ranking. So, what do you want to do with Keyword Meta Tag? I am not sure how many SEOs has already thrown this tag to their recycle-bin but I think I am still going to use it like I have always been doing. WHY?

Watch the on: http://www.youtube.com/watch?v=jK7IPbnmvVU

Reasons to Optimize Your Keyword Meta Tag:
Google is not only the Search Engine:

Matt Cutts though declared that optimizing Keyword Meta tag doesnt helps for ranking in Google but this doesnt mean that we optimize only for Google. There are other major search engines like: Yahoo, Msn, Bing etc which are equally valuable and no doubt they are also of great traffic source. Thus, I dont think there is anything to lose when we optimize for Keyword Meta tag yet possibilities are higher in other search engines if not in Google.

Competitors Keyword Research:

Keyword Meta tag is still better way of generating those keywords that your competitors use to rank better than you. Websites like: Apogee meta keyword search tool can really help find out these keywords for our own business promotion research and it costs nothing. Keyword Meta tag might count zero in Google but better keywords are still the best tool to optimize your website to rank better.

For iJoomla Users:

iJoomla users are increasing everyday and the features it offers are really great tool for SEOs. And from this point of view Keyword Meta tag are still very useful for those users because the keyword meta tag is used for a number of different modules including related articles. In addition, iJoomla SEO use keywords that you enter in the Keyword Meta tag for the keywords manager page and this page shows the actual ranking of those keywords in the Google. Hence, it is better idea to work on Keyword Meta tag.

Thus, I dont think Keyword Meta tag has been outdated like many other SEO thinks. It can still be used for many purposes and who knows someday Google will come up with new ways of SEO but old techniques?

Story:

Matt Cutts (Whenever you look at the keywords Meta tag, we say; you know what? Too many people have spam that too much, we really just dont use this information at all.)

What is the moral of the story? What did you learn from this above Statement?

Moral of the Story:
The moral of the story is any better SEO technique can be a Spam if you do it like a Spam. Keyword Meta tag was one of the greatest tool that we could find and today it is disabled at least in Google. So, to all the SEOsI think Google is suggesting doing a better optimization and avoiding Spam.

Author: Kiran Bista. Resources:
Optimizing Engine |
SEO Company

Is a search engine optimizer and loves blogging.










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