You’ll never know if your web optimization efforts are working unless you monitor your search standings. One recommendation is that you track your site’s page rank with tools like Alexa and the Google toolbar.
It’s also very important to check your referrer source log regularly to track where your visitors are coming from and the search terms they’re using to find your site, according to PC World. One free tool available is Google Analytics.
Google Analytics is s premier service that provides your website with tons of tracking information, including number of hits per day, traffic sources, key words used to find your site, etc. Once you’ve established an account, they provide you with the source code to insert into your site.
If you need assistance in adding these free tools to your business website, give us a call.
